Influencers

Exploring the Okanagan

Gian’s Head Mountain - Credit: Destination BC/Kari Medig

The Thompson Okanagan Tourism Association is excited to inspire travel to the region through social media outlets via influencer marketing. In order to be considered one must:

  • Have a minimum following of 10,000 with an engagement rate of at least 2%

  • Give at minimum 4 weeks notice before arriving

  • Showcase content that relates to mindful tourism

  • Follows TOTA’s Content Brief Guidelines

  • Ensure you have the right permissions and permits to fly drones anywhere within the region, specifically in BC Provincial Parks and private properties

  • Delivers pre determined content agreed upon in a contractual agreement with TOTA

  • Tag @thompson_okanagan and all relevant businesses in your posts while representing the region along with including the #thompsonokanagan

To inquire about influencing opportunities reach out digital@totabc.com.