Taking the Pledge for Sustainable Tourism
7 affirmations for 7 generations
“Sustainability means meeting our own needs without compromising the ability of future generations to meet their own. ”
Every Year
Sustainability is a widely used term that can mean many things to individuals. We are encouraged to live in the present and enjoy the moment. This is important, but why not live in the present with the ambition of sustaining the future? Sustainable Tourism encompasses the mindfulness of a traveller and a tourist exploring, in one’s own region or another, in order to leave no trace as they wander.
In order to practice sustainability in our own communities and others, there are seven affirmations to keep in mind as we go about our daily life. These affirmations were inspired by the philosophy around the Seven Generations Principles engrained in North American Indigenous communities. As years have gone on, the principles have been adjusted to suit various communities and companies. Now it is time for us to make these affirmations a lifestyle.
True Roots
When exploring a new community, aspects may be different from what you are used to. People may interact differently, move at a different pace, and eat different things. Try to embrace these differences and enjoy the new experiences while you are there. While being respectful of culturally sensitive areas, seek out the local activities and traditions that communities have as it may give you a new perspective and offer a great time.
Boundary Country - @kellyleannephotography
Tread Lightly
This phrase refers to the fact that what we do, destroy, and take advantage of today will have a lasting impact on forever. The earth takes thousands of years to recover from damage, and sometimes never does. When experiencing nature in your own community or in another, be mindful to leave no trace. Watch your step, and stick to the path. By using products like lake friendly sunscreen and other natural materials that are friendly for our lakes and the species within, we are protecting and preserving these spaces. We are so lucky to be able to enjoy and explore communities and nature, so let us not take that opportunity away from future generations. Ask a local if you are unsure about any etiquette or protocol in a new community, we are all in this together.
Murtle Lake - @ralansch
Be a Good Neighbour
This signifies the importance of appreciating not only our human neighbours that either live or run a business next to us, but also the animals, plants, and ecosystems that live around us. Pick up after yourself and be respectful of the communities you are in. Appreciate the differences the environment around you encompasses and love everyone for who they are no matter what. While travelling to the Thompson Okanagan we hope that you feel just as comfortable and accepted here as you do at home and in turn treat it the same as your home.
Kelowna Pride
Travel Safely
It is important to go with the flow, follow your heart, and desires while travelling, but also a good idea to stick to the maps and be prepared. Do some research before entering a new region to ensure that you are aware of the guidelines, weather systems, and potential risks. You are not expected to be an expert, just to keep yourself safe and prepared as you never know what may arise. Exploring is one of the greatest opportunities and one that we hope people from outside the Thompson Okanagan and within will take advantage of in a safe way. There is no shame in stopping at visitor centres to ask for directions and tips if needed. Their staff is there to support you and enrich your experience if possible.
Highway 3 - @joodeebee
Live in Harmony
We don’t only share our favourite places with other people, but other living species as well. We can appreciate them from afar, but never get in their way and jeopardize them. Follow waste and fire guidelines while in campsites and communities. The rules are there to keep us safe and protect the areas we are visiting.
Okanagan Valley - @sevenintheocean
Choose Local
Local businesses work extremely hard to create their own business and provide you with the best service and products available. It is important to support and appreciate them. Ask a local for an area's hidden gem so that you don’t miss out. There are a variety of local restaurants in our communities that offer diverse and delicious food options. It could be fun to expose your palate to other local flavours.
Kelowna Farmer’s Market - @drchelseagronick
Educate Others
Anything worth knowing is worth sharing. We all have experiences whether it be in a home community or somewhere else. People want to hear your favourite and least favourite experiences, so they can learn from them. Encourage others to enjoy places you have been to and practice sustainable tourism in one’s home community and others.
Mt. Robson Provincial Park - @ghostbearinstitute
For many reasons these affirmations are phrases to live by and we want you to show us how you are doing your part to incorporate them into your lifestyle. There is a pledge that you can sign up for that you agree to follow the seven affirmations. We want to see your journey and encourage you to post pictures with the #tourismpledge to show others how you are doing your part.
Written by Jenna Labossiere
Born and raised in Kelowna, Jenna loves being able to be a tourist in her own backyard. As a Brand Ambassador for the Thompson Okanagan region, she hopes to be able to showcase the region’s local businesses and natural attractions in order to encourage others to take the opportunity to enjoy.